“GMA” Much more Than Doubles Complete Viewing Audience of CBS’ “This Morning”
ABC Information’ “Good Morning The us” attracted four.817 Whole Viewers and one.6/11/one.927 million Older people twenty five-54 for the week of January 23, 2012. The ABC morning newscast grew its information demo audience yr to year by +two%. “GMA” stood as the only early morning newscast to increase on the 12 months-in the past week in Grown ups twenty five-54 (NBC’s “Today” was down -four% CBS’ “This Morning” was down -eleven%). In addition, “GMA” has posted year-to-calendar year increases in the essential adult reports demo in 17 of 19 weeks this season.
On Monday (1/23/12), “GMA” turned in its strongest Older people 25-54 telecast (two.189 million) in 8 months - since five/two/eleven.
For the 4th week in a row, “GMA” lowered its year-in the past margin with “Today” in Older people twenty five-54 (-22% – 548,000 vs. 703,000). In fact, “GMA” has narrowed its year-to-12 months demo margin with “Today” by double-digits in 18 of 19 months this season. Furthermore, “GMA” diminished its news demo margin with “Today” versus the prior week (-two% – 548,000 vs. 561,000).
Time of year to date, “GMA” narrowed its gaps in the two Somme Viewers (-36%) and Grown ups 25-54 (-39%) vs . its 12 months-back time gaps. In fact, “GMA” is posting its littlest Total Viewer margin (575,000) with “Today” in sixteen a long time – given that the 1995-96 Period.
“GMA” cheap soccer scarves text-decoration: underline >far more than doubled the efficiency of “CBS This Early morning” in Total Viewers (+101% – 4.817 million vs. two.393 million), whilst significantly beating the CBS system in Grownups 25-54 (+87% – 1.927 million cheap soccer scarves vs. 1.033 million).
Time of year to date “GMA” is the only early morning software to expand in Whole Viewers (+7%) and Grown ups twenty five-54 (+9%) versus its yr-back averages (NBC’s “Today” is flat and down -6%, respectively CBS’ “Early Demonstrate”/”This Morning” is down -10% and -12%, respectively). “GMA” is seeing its most significant overall time viewers in four many years, considering that 2007-08.
Emmy Award-profitable “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs are living Mon.-Fri. (7:00-nine:00 a.m., ET) on ABC. James Goldston is senior government producer and Tom Cibrowski is government producer.
| WEEK OF 1/23/twelve | Whole VIEWERS | Grown ups 25-54 | Homes |
| ABC | 4,817,000 | 1.six/11 one,927,000 | 3.six/thirteen |
| NBC | 5,562,000 | two.1/14 two,475,000 | four.2/15 |
| CBS | two,393,000 | .nine/ six 1,033,000 | 1.eight/ seven |
Source: The Nielsen cheap soccer scarves Firm, NTI Whole Viewers and Older people twenty five-54 Reside + SD months of 1/23/12, one/16/twelve & 1/24/eleven. Most Latest: 2011-2012 Season (9/19/11 – 1/29/twelve) and 2010-2011 Time (nine/twenty/ten – 1/thirty/eleven).
– ABC –
report=2012-02-03data
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